Not all brands and businesses that are making use of digital marketing have the type of online presence that could attract large new customers. Both well-established businesses and small businesses need to optimize their online presence for them to be able to generate referrals and new customers.
Improving the online presence is a major concern for business owners. Without a strong online presence, your brand has no traffic and thus no customers. It is very important for a business to build a strong visibility on the internet.
Digital marketing is a very dynamic and highly competitive global business domain. For you to establish your brand presence, you’ll need to take extra measures and make use of some robust digital marketing strategies.
Digital marketing is an effective marketing tool, if it is implemented properly, it can greatly improve your online presence and impact your business positively.
Now, let’s take a look at some of the important digital marketing tips that small business can use to improve their online presence.
• Set up a website
One excellent way of establishing your brand and make your business thrive is by creating a website. If you’re planning on selling a product or service online, it is essential to set-up an e-commerce website. Irrespective of what your product or service is, you need to create a professional website for advertising your product and services.
On the website include a convincing description of your business and let your audience know why they should patronize you and not your competitors. The content on your website should be relevant and be of great interest to your target audience.
Make use of the right keywords within your content in order to improve your website ranking on Google search engine. Create a medium through which your audience can contact you and also include the address of your company on the website.
• User Experience
Customers are the backbone of any business. Hence, it is important a platform where your prospective customers can interact with you easily and build a long-lasting relationship with your business.
The target audiences are more interested in your brand or business when you provide an exceptional user experience and brand value.
Plan your marketing strategy in such a way that it will be more appealing to your target audience. It is very important for you to make your findings and establish what works for your brand and your audience.
You can build the audience’s interest and knowledge about your brand by providing them with good online contents that are informative and inspiring. Also, you will be able to make the brand voice stronger by constantly reaching out to your audience.
Through the web content, intuitive UI and communication channels, you can effectively improve your user’s experience. In addition, the simplicity of your web content, the loading speed of your site, easy communication chatbots and the innate menu navigation all add to a great user experience.
There’s a need to create a customer management strategy that helps you to connect with your audience. The strategy will enable you to get feedback from your audience. Thereby, giving room for improvement and making your audience feel that they are part of your business community.
For instance, you can create a FAQs (Frequently Ask Questions) section and use it as a medium of responding to your audience questions. You can do this through any of the social media, on the phone or via emails.
• Create good content
Another important way to improve your brand online presence is by developing a solid content marketing strategy. You need to invest in web contents that will attract the interest of your target audience. Create inspiring and informative content that can have a positive impact on your target market.
Use your web content to provide relevant and useful information about your product or services to your target audience. The use of great content on your site can increase your inbound traffic and also improve the search engine rankings.
Jeff Bulla, a professional digital marketer recommended the use of the 80/20 rule of developing and managing web content. He said in his statement about creating content:
‘Get to the point! 80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.’
Most customers are basically looking for contents that will communicate values.
• Write Press Releases
Using Pay per click advertising (PPC), link building, search engine optimization SEO and Google AdWords are still essential digital marketing tools. They are still very much effective marketing strategy to improve online visibility.
Press releases are fast becoming an important strategy used to improve brands online presence. A well-optimized press release that is rich in keyword content is used to attract inbound traffic to your site and improve the awareness of your brand.
Many websites provide free press release distribution services that enable business owners to present a specific number of press releases for their companies. By sending out a press release you can build a long-term relationship with potential customers or strategic partners. It can also help you to improve your search engine rankings and boost link popularity.
• Social media platforms
The use of the different social media platforms enables you to easily reach your target audience. You can conveniently engage your audience and communicate your message effectively through the use of social media.
You should start building the identity of your brand and your online presence via the use of your website and the social media platforms.
As a small business that is just starting up, one of the most important things that you should prioritize and work on is an active and dynamic social media strategy. It is important for you to note that in the digital marketing industry, social media is essential to creating a brand awareness establishing your business value.
You can maximize your business growth by being regular and consistent with your strategy. Using social media platforms will help generate more leads and create more brand awareness while improving search engine rankings and increase conversion rates.
• Video marketing
Video marketing has recently become one of the most effective marketing techniques for businesses on the internet. Video contents have significantly increased the number of internet usage. Currently, the video makes up for about 70% of global internet traffic.
Digital marketers are now using video contents to build brand identity, increase their target audience, secure valuable leads and improve sales conversions. Video contents are a very powerful tool that is used for extensive communication.
Most people prefer video contents to written content simply because sounds and visuals are easily processed by the human brain than written text. Video marketing has the capabilities to easily attract audience attention and improve the inbound traffic to websites.
Some key statistics of Videos marketing
• 90% of internet users say video can influence them to make a buying decision
• Landing pages with video increase conversions up to 80%
• By mentioning the word ‘video’ in your email subject increases the open rate by 19%
• 87% of digital marketers make use of video content in their marketing strategies
• 35% of all online marketing ad budgets are spent on video ads
Search engine optimization SEO
SEO is another important digital marketing tool that you can use to improve your online presence within a short period of time.
SEO helps to look into that area of your website like page optimization, keywords, credible link building etc that will improve your presence in the search engine results page. SEO is an effective way of increasing brand awareness, generating organic traffics and also to improve search engine rankings.
Digital Marketing Compass is a digital marketing company that is borne as a result of the passion and interest to help small and start-up business to achieve their business aims.
At Digital Marketing Compass our goal is to help small companies and start-up to emerge and become successful through the use of our professional digital marketing strategy.
We provide advice and guidelines that will help your company in the digital marketing industry. We’ll help you to choose, build and implement the right marketing strategy to be a successful company.
Digital Marketing is a dynamic and competitive business industry. It is full of challenges and constantly changing, with so many possible facets. If not properly guided, one can easily get lost in the sea of the new possibilities that the digital revolution is offering us.
If you already feel a little bit lost, our hope is that this site will like a compass guide you, and will make easier for you to find the right direction for the success of your business.
Digital Marketing Compass has the primary goal of making digital marketing field more understandable to everyone. This website wants to be a help for every entrepreneur to understand better every point related to digital marketing, for cutting his space on the web with the intent of growing his business and his online presence.